"In town, I spoke with Jon Cash, the former president of the Port Renfrew Chamber of Commerce and co-proprietor of Soule Creek Lodge. He explained that for about a century Port Renfrew was a lumber town, but when the main company in the area moved its centre of operations to Lake Cowichan in 1990 it caused economic difficulties. 'We had to re-invent ourselves,' said Cash. 'We've recently started promoting tall tree tourism, and it's working.'
Port Renfrew, known as the 'Big Tree Capital of Canada,' is well positioned since many of the nation's largest trees are found in the area. But it's not easy, for the lumber industry covets old-growth trees, which are far more valuable than second-growth trees, and is quietly cutting down as many as possible."